{"id":2051,"date":"2013-07-15T14:01:12","date_gmt":"2013-07-15T12:01:12","guid":{"rendered":"https:\/\/newurl.com\/?page_id=2051"},"modified":"2014-07-11T13:58:13","modified_gmt":"2014-07-11T11:58:13","slug":"daria-bonera-workshop","status":"publish","type":"page","link":"https:\/\/www.luganophotodays.ch\/en\/festival\/edition-2013\/daria-bonera-workshop\/","title":{"rendered":"Daria Bonera&#8217;s workshop"},"content":{"rendered":"<p>During the workshop of <strong><a title=\"Moises Saman\" href=\"\/en\/guests\/moises-saman\/\">Moises Saman<\/a><\/strong> (Magnum Photos) we organised an half-day meeting where the photographer will be joined by <a title=\"Daria Bonera\" href=\"\/en\/guests\/daria-bonera\/\">Daria Bonera<\/a> to discuss a topic that we think may be of interest to all: using skills of documentary photography in the advertising field.<\/p>\n<p><strong>The charm and\u00a0the potential\u00a0of commercial photography<\/strong><\/p>\n<p>Daria Bonera:<br \/>\nI will begin\u00a0to speak\u00a0of photography\u00a0dispelling\u00a0the belief\u00a0that the\u00a0commercial photography\u00a0can not be\u00a0art.\u00a0I share with you\u00a0some of the\u00a0greatest photographers\u00a0of the international scene\u00a0that\u00a0have lent themselves\u00a0to\u00a0commercial\u00a0shots actively taking\u00a0part in\u00a0advertising campaigns for\u00a0well-known brands\u00a0and\u00a0corporations.<br \/>\nSebasti\u00e3o\u00a0Salgado for\u00a0 Illy caff\u00e8, Alex Majoli for Nike, Antonin Kratochvil for Ray Ban, Annie Leibovitz for Lavazza, Louis Vuitton, Philip Lorca di Corcia for Bottega Veneta, Donna Ferrato for Alberto Guardiani and Elliott Erwitt for Tod\u2019s, S. Pellegrino, Jacob Cohen and many others.<br \/>\nThese numerous\u00a0examples\u00a0attest that\u00a0the greatest artists\u00a0and photographers have\u00a0brought their contribution\u00a0in the business of\u00a0fashion\u00a0but not limited to, all &#8216;inside\u00a0of the\u00a0commercial landscape\u00a0and advertising.\u00a0The question now\u00a0arises spontaneously\u00a0think.\u00a0Why\u00a0so talented\u00a0and\u00a0successful\u00a0artists\u00a0have decided to\u00a0take part in the\u00a0mechanism\u00a0that advertising\u00a0often\u00a0criticized\u00a0or from which\u00a0they\u00a0are kept away\u00a0for\u00a0long?<\/p>\n<p><strong>Details<\/strong><\/p>\n<p>See the <a title=\"Workshop\" href=\"\/en\/guests\/edition-2013\/moises-saman-workshop\/\">workshop of Moises Saman<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the workshop of Moises Saman (Magnum Photos) we organised an half-day meeting where the<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":6,"featured_media":34829,"parent":1432,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"give_campaign_id":0,"footnotes":""},"class_list":["post-2051","page","type-page","status-publish","has-post-thumbnail","hentry"],"campaignId":"","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.luganophotodays.ch\/en\/wp-json\/wp\/v2\/pages\/2051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luganophotodays.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.luganophotodays.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.luganophotodays.ch\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luganophotodays.ch\/en\/wp-json\/wp\/v2\/comments?post=2051"}],"version-history":[{"count":6,"href":"https:\/\/www.luganophotodays.ch\/en\/wp-json\/wp\/v2\/pages\/2051\/revisions"}],"predecessor-version":[{"id":4206,"href":"https:\/\/www.luganophotodays.ch\/en\/wp-json\/wp\/v2\/pages\/2051\/revisions\/4206"}],"up":[{"embeddable":true,"href":"https:\/\/www.luganophotodays.ch\/en\/wp-json\/wp\/v2\/pages\/1432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luganophotodays.ch\/en\/wp-json\/wp\/v2\/media\/34829"}],"wp:attachment":[{"href":"https:\/\/www.luganophotodays.ch\/en\/wp-json\/wp\/v2\/media?parent=2051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}