The Art of the Photo Book

Portfolio review with Britta and Keith
October 13, 2018
Talk with Britta Jaschinski & Keith Wilson
October 13, 2018

Some of the most creative and inspiring photo books printed today are self-published. Many more nature photographers want to follow this route to fulfil their vision. This workshop is about self-publishing and how to do it.

In this workshop, photo editor and writer Keith Wilson and photographer Britta Jaschinski will look at the creation of Photographers Against Wildlife Crime™ and other successful self-published photo books, to learn about the vital role of photo editing, design and production, social media and marketing to deliver the book that your audience will buy.

This workshop will help you to:

  • understand the publishing process
  • plan a project
  • create & edit a photo story
  • reach your audience
  • find the right collaborators
  • market & promote your book

Workshop Outline

  • Introduction to 3 or 4 case studies of successful self-published photo books and how they fulfilled their creators’ visions.
  • Breakdown the costs of a project from design and production, to paper, printing, distribution – and all the stuff you never think of!
  • Brief introduction to Kickstarter crowd funding site and how it raises money for photo book projects, focusing on the reasons for their success.
  • Questions & Answers

Practical information

  • Teachers: Keith Wilson and Britta Jaschinski
  • Language: English
  • Participants: maximum 12
  • Price: CHF 240.-
  • Discount: 10% for Annual pass owners
  • No minimum number of participants is required, is confirmed anyway. There is no refund in case of cancellation by the participant.


Date / Time
3:00 pm - 7:00 pm

Ex Macello