Since 2011, Lorenza Bravetta is the director of the Paris office and head of continental European activities.
After regular studies, a master’s degree in art history at the University of Torino and multiples collaborations with contemporary art galleries in Italy, she entered Magnum Photos International in Paris as a commercial activities assistant.
In 1999 she was hired by Magnum Photos Paris as European agents network manager, particularly for the development of press activities and medias relations.
In 2001 she created the department of international Advertising, developing commercial activities in Europe, to increase productions by Magnum photographers in this sector.
In 2006 she became manager of advertising, corporate communication and partnerships of Magnum Photos.
She initiated and headed several collective projects for private clients and public institutions in Europe.
From 2009 to 2011 she was development manager of editorial, cultural and commercial activities of Continental Europe.
Nowadays, Lorenza Bravetta leads a team of 25 people, in charge of representing and developing personal, cultural and commercial projects of the 60 photographers, the owners of the agency, everywhere in Europe.